Instagram has changed a lot over the past few years. What started as a photo-sharing app is now a video-first platform. Many creators and businesses still make the mistake of only posting images and completely ignoring Instagram Reels. In 2026, this is one of the biggest reasons accounts stop growing or lose reach over time.
If your goal is to build an audience, increase visibility, or get Instagram followers consistently, then relying only on images is no longer enough. Instagram clearly prioritises video content, especially Reels, because users spend more time watching short videos than scrolling through photos. When accounts fail to adapt, they struggle to reach new people, no matter how good their images look.
This article explains why ignoring Instagram Reels limits growth, how the platform works today, and what creators can do to stay relevant.
Why Instagram moved from photos to video
Instagram did not change by accident. User behaviour changed first. People now prefer fast, engaging content that tells a story in seconds. Reels allow Instagram to compete with TikTok and keep users on the app longer.
Because of this, Instagram pushes Reels to the Explore page and home feed more aggressively than images. A single Reel can reach thousands of new users while a photo often only reaches existing followers.
When creators only post images, they depend heavily on their current audience. Growth becomes slow and sometimes stops completely.
The reach difference between images and Reels
Images are still useful, but their reach is limited. Most image posts are shown mainly to followers. Hashtags help, but they no longer bring the same discovery as before.
Reels, on the other hand, are designed for discovery. Instagram recommends them to users who do not follow you based on interest, watch time, and engagement. This makes Reels the fastest way to grow an account organically.
Creators who post Reels regularly often see more profile visits more followers, and higher engagement even if their content quality is average. Meanwhile, accounts posting only images struggle even with high-quality visuals.
Common reasons people avoid Instagram Reels
Many people avoid Reels because they feel uncomfortable on camera. Others think video editing is difficult or time-consuming. Some believe their niche is not suitable for video content.
These beliefs are outdated. Reels do not require face cameras, dancing, or complex edits. Simple videos text text-based Reels, screen recordings, or product clips perform very well.
Educational content tip, behind-the-scenes, and before-and-after clips all work without showing your face.
How ignoring Reels affects long-term growth
When you ignore Reels, Instagram receives fewer signals that your account is active and engaging. The algorithm tracks how users interact with your content. If people are not spending time watching your post,s Instagram assumes your content is less interesting.
This leads to lower reach across all post types, including images. Over time, even loyal followers may stop seeing your posts regularly.
Accounts that mix Reels images and Stories perform better overall because they match how Instagram wants users to engage with content.
Reels build trust faster than images
Videos create a stronger connection than photos. People feel like they know the creator better when they watch them talk, explain, or demonstrate something.
Trust is important for creators, businesses, and influencers. When people trust you, they engage and support your content.
A single Reel explaining a topic can build more trust than ten image posts. This is especially important for brands’ personal accounts and service-based businesses.
Instagram Reels help small accounts grow faster
One of the biggest advantages of Reels is that they level the playing field. You do not need a large following to go viral. Even new accounts can reach thousands of users with the right content.
Instagram does not limit Reels’ reach based on follower count. Instead, it focuses on watch time, saves, shares, and comments. This means quality content can outperform popular accounts.
For small creators, this is the best opportunity to grow without paid ads.
How to start using Instagram Reels without stress
Starting Reels does not need to be complicated. Begin with short, simple content. Repurpose what you already post as images.
Turn a carousel post into a short video with text overlays. Use trending audio at low volume. Share tips one sentence at a time. Show your workspace product or process.
Consistency matters more than perfection. Posting two or three Reels per week is enough to see results over time.
The balance between images and Reels
Images are still important for branding, storytelling, and engagement with existing followers. They help maintain a clean profile and visual identity.
However, images should support your growth strategy, not replace it. Instagram Reels should be the main discovery tool, while images help deepen the connection.
Accounts that rely only on images miss out on new audiences and algorithm support.
Why businesses should not ignore Reels
For businesses, Reels increase visibility, sales, and trust. Product demonstrations, reviews, and quick tips convert better in video format.
Customers prefer seeing products in action rather than static images. Reels also allow businesses to appear more human and relatable.
Brands that ignore Reels often spend more on ads because organic reach is limited. Reels reduce the need for constant paid promotion.
The future of Instagram content
Instagram continues to invest in video features. Reels are not a trend; they are the future of the platform.
Creators who adapt early benefit more than those who resist change. Learning Reels now saves time and effort later.
Instagram rewards accounts that use its latest features. Ignoring them means falling behind competitors who are willing to evolve.
